From the generic objectives at each stage of the purchase funnel of a digital strategy Company email list. Stage of consciousness or awareness right now our audience is not very clear about what they want. Either you do not have a specific need to cover. Or you are starting to collect information about the product you want to buy. For this reason. For the former. The objective of the company can be branding and for the latter. Product knowledge. So: how to use video for branding? And to generate product knowledge? It will depend on the brand. But there are many ways to meet these goals. The higher we are in this stage. The content should be closer to the brand. And as we go down we get closer to the product. At the beginning we must convince our audience with the brand values Company email list.

And as they become interested in Company email list our products. We must insist more with the product and less with the brand. In both cases our goal is to achieve the greatest reach of our message among our audience. After so many years working with the purchase funnel methodology to define digital strategies. I have decided to write a post in which i summarize this methodology and i leave you the presentation i made at an event. I hope that with both things it is well explained. What is the purchase funnel and how is it applied in online marketing? I started by clarifying the differences between the different terms that are used to refer to the same thing: the path that our audience follows from when they don't know us until they have become loyal customers of our brand. The names we use range from the purchase funnel Company email list.

Through the customer journey . To the conversion funnel or marketing funnel Company email list. Depending on who uses it. They will use one term or another. Combine concepts or refer to one phase or another... But ultimately they all have a common goal: to better understand our audience's purchasing decision process. To define a strategy that helps them achieve your goals. The purchase funnel is not dead if you read marketing blogs . You will often find articles talking about the 'death of the purchase funnel '. The problem with the approaches of these articles is in what they understand by strategy (what are the phases of the purchase process of my audience? In which phase do i need to influence more?) and tactics (which channels am i going to use in each stage Company email list?