The biggest thing about social media is that the exposure you gain is not limited to people that already like you or follow you. Any interesting, funny, or rewarding information is transmitted and disseminated to larger groups of people than you can imagine. In the social media cloud, everyone is connected, and everyone has his or her own group of friends and acquaintances. Once you manage to garner attention from a small group, you will be able to appeal to their groups, as well, although you had no access to these people before.

Google is the most important Phone Number List search engine, and, as you may be well aware of, their algorithms are changing regularly. Lately, social media results have grown in importance for the search engine, as well, as references to a business that is commented, discussed, reviewed, or in any way mentioned on these channels are more likely to appear higher in search results than other sources. For small businesses, it is important to always be in touch with customers, and earn their trust. Social media allows you to personalize the relations you have with your clients and potential clients. You can promptly answer their questions, offer customer support, and organize special contests and promotions.

One of the biggest challenges presented by social media to small businesses is dealing with negative reviews and comments. Dissatisfied customers always need to be dealt with, just like in real life, but with even more care, as they can make their views known to a virtually large number of people. The best position you can take is a transparent and honest one. You will have to remediate the shortcomings of your products and services and show that you care about customer feedback and criticism. As long as you are successful in doing so, you will be able to limit the impact of negative comments for your business.